This paper scrutinizes the use of propaganda and the...

This paper scrutinizes the use of propaganda and the consequential effects during the Iraq War. It will look at certain specific events such as George W. Bush’s infamous â€Å"Mission Accomplished moment, as well as other incidents during the war that may have been a tactic to mislead the American public. This paper will also examine the censorship used by the main news media outlets as to how it affected the perspectives of the public. As one of the only means of getting information about a large war the United States was part of, these news outlets, in any type of media, whether it be newspaper or the television, could tell its audience anything, and they would have to accept it without doubt. By using these examples from the Iraq War the†¦show more content†¦It is vital to understand that the media did not necessarily fabricate the support for the war by the general American public, but it was never proven and there was a lot of doubt. The invasion of Iraq was a surprise military invasion without the official act of declaring war. This eventually led to an occupation and the taking of President Saddam Hussein. Saddam Hussein was tried by the new Iraq government and executed. From the start of the US occupation to years later, little had improved in Iraq despite media portrayals and in 2008 Iraq was number five on the Failed States Index. The 2003 Iraqi war symbolizes an international event that created a type of propaganda varying from the media broadcasted in previous wars. It also represents a defining moment in US history for its public relations campaigns. Even from the beginning of the war, the United States already labeled the event as â€Å"Operation Iraqi Freedom.† Other rationale for the invasion is still a majorly controversial issue. The United States’ official statement was to remove â€Å"a regime that developed and used weapons of mass destruction that harbored and supported terrorists, committed outrageous human rights abuses, and defied the just demands of the United Nations and the world† (Carlyle 2004). Both the United States and the United Kingdom stressed to their civilians that Saddam Hussein was developing weapons of massShow MoreRelated Paper761 Words   |  4 Pages In the 1790s members of the industry in both Paris and London were working on inventions to try to mechanise paper-making. In England John Dickenson produced the cylinder machine that was operational by 1809. Although useful for smaller enterprises, this lacked the large scale potential of the machine resulting from the invention of Nicholas-Louis Robert in Paris, which had a more complicated incubation period. 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A Palaeo Environmental Assessment Of Sediments Free Essays

string(129) " and beginning of deposits Table 3: Summary of Proxies measured and how they can be used for palaeoenvironmental Reconstruction\." This palaeo-environmental Reconstruction is based upon utilizing a multi-proxy attack to analyze lake deposits. The lake of Wuxu-hai prevarications in the Province of Yunnan, southwest China ( figures 1 and 2 ) and consists of a individual basin mensurating 1.7km2 situated at an height of 3630m a. We will write a custom essay sample on A Palaeo Environmental Assessment Of Sediments or any similar topic only for you Order Now s.l. It is thought that Wuxu-hai Lake was formed by glacial procedures during the Last Glacial Maximum ( LGM ) . At present, the catchment lies in a sub-alpine flora belt situated at 250m below the current treeline. The flora is chiefly comprised of cone-bearing wood ( Pinus, Picea and Abies ) , deciduous and evergreen Quercus. The country above the current treeline is dominated by grassland steppe. 1.2. Materials, Methods and Techniques In 2008 a 6.5 m nucleus was extracted from the Centre of Wuxu-hai Lake and sub-sampled at a declaration of 2cm, utilizing a multi-proxy attack, affecting a assortment of lithological and biological techniques. Vegetation screen Reconstruction within the lake catchment is inferred from alterations in the pollen concentrations of species over clip ( Pinus, Quercas, Artemisia and Poaceae ) . Loss on Ignition ( LOI ) has been carried out to find the organic content of the nucleus. Furthermore, Mineral Magnetic Analysis ( Xlf ) has taken topographic point in order to find the entire magnetic composing of the majority deposit. Finally, Micro Charcoal analysis ( grains/cm3 ) has been used to uncover counts of micro wood coal, supplying a record of past fire events within the catchment. Figure 1: Map exemplifying the Figure 2: Detailed map of Yunnan States of China. Province ( approx 380,000km2 ) . 2. ) Chronology Radiocarbon dating was carried out on 12 equally separated subdivisions of the nucleus utilizing a assortment of different stuffs. The natural 14C ages can non be straight used as a calendar day of the month. This is because the degrees of atmospheric 14C have non remained changeless during the span of clip that can be radiocarbon dated. Therefore, the natural 14C ages BP have been calibrated at 1 sigma and expressed as a mid point value ( Cal yr BP ) to give accurate calendar old ages. ( table 1 ) . Depth Material 14C Age ( uncalibrated ) Cal year BP ( 2 sigma ) Standard Error Median Age ( Cal yr BP ) Calender Year 72.25 Wood 8001 Â ± 50 8698 – 9011 0.979567 8854.5 Â ± 50 6904.5 80.25 Shell 7899 Â ± 65 8587 – 8987 1 8787 Â ± 65 6837 130.5 Wood 9211 Â ± 39 10253 – 10443 0.858516 10348 Â ± 39 8398 142.5 Leaf 9555 Â ± 55 10702 – 11109 0.991144 10905.5 Â ± 55 8955.5 151.5 Leaf 10018 Â ± 27 11329 – 11629 0.959505 11479 Â ± 27 9529 225.5 Majority 8742 Â ± 125 9535 – 10160 1 9847.5 Â ± 125 7897.5 268.5 Seed 13571 Â ± 33 15800 – 16546 1 16173 Â ± 33 14223 307.5 Leaf 14258 Â ± 54 16618 – 17438 1 17028 Â ± 54 15078 359.5 Wood 14723 Â ± 67 17285 – 18083 1 17684 Â ± 67 15734 431.5 Wood 16216 Â ± 41 19228 – 19484 1 19356 Â ± 41 17406 501.5 Shell 12321 Â ± 78 13994 – 14734 1 14364 Â ± 78 12414 629.5 Majority 18921 Â ± 102 22238 – 22638 1 22438 Â ± 102 20488 Table 1: Chronology tabular array exemplifying calibrated 14C AMS day of the months for WX1-08 nucleus. On-line standardization was calculated utilizing Calib Executive Version 5.0.2 package ( Stuiver and Reimer, 1993 ) . The tabular array besides illustrates the carbon 14 ages, standard mistake values, deepnesss of stuffs dated, type of stuff, uncalibrated and graduated day of the months. 3. ) Age-depth Model Figure 3: Age-depth theoretical account covers the period from 22.438 cal year BP – nowadays. Age deepness theoretical account Using the information illustrated in table 1, an age-depth theoretical account was created for the nucleus. However, it is necessary to province that when making the age-depth theoretical account, two of the original informations points were removed ( Table 2 ) . Depth Material 14C Age ( uncalibrated ) Cal year BP ( 2 sigma ) Standard Error Median Age ( Cal yr BP ) Calender Year 225.5 Majority 8742 Â ± 125 9535 – 10160 1 9847.5 Â ± 125 7897.5 501.5 Shell 12321 Â ± 78 13994 – 14734 1 14364 Â ± 78 12414 Table 2: Table exemplifying the 2 values that were considered anomalousnesss. The majority and shell stuffs, which were at deepnesss of 225.5 and 501.5 within the nucleus sample represented significantly lower median ages than the information points above them. This instantly became apparent when plotting them on the age-depth theoretical account as their average ages ( Cal yr BP ) represented obvious anomalousnesss. These values were removed from the age-depth theoretical account. Figure 4: Four zones have been interpreted from the magnetic susceptibleness values. These values indicate mineral magnetic belongingss which can be used to set up alterations in rates of deposit which can so deduce alterations in clime or alterations is the energy of the clime around the catchment ( Dearing, 1986 ) . The four zones stretch across all placeholders leting a multi-proxy probe in which palaeo Reconstruction is based on the integrating of grounds from all the beginnings. Entire organic C Pinus Quercus Artemisia Poaceae Loss-on-Ignition Charcoal Magnetic Susceptibility Percentage ( % ) Percentage ( % ) Percentage ( % ) Percentage ( % ) Percentage ( % ) Grains Per Gram Xlf 9517 13371 16376 19033 20827 22105 Entire organic Silicate Zone 1 Zone 2 Zone 3 Zone 4 5. ) Data reading 5.1. ) The undermentioned subdivision is an reading of the dataset in order to bring forth a paleoenvironmental history for Wuxu-hai Lake. Comparisons to local and regional datasets will be made throughout to measure larger-scale forms that could be related to climatic alterations. Proxy Inference Pinus Tree ( Pine ) Coniferous Grows at High heights ( Upland tree ) Cool conditions, precipitation Poor, coarse textured dirts pollen-analytical oscillations Temporal alterations in flora screen ( vegetation belt displacements ) Treelines: climatically sensitive transitional zones Ecological alterations Not all workss produce same measures of pollen Quercus Tree ( Oak ) Deciduous and Evergreen Grows at lower lifts than Pinus ( Valley braid ) Better dirts than Pinus Artemisia Herb/Shrub Grows at lower lifts than Pinus Warm conditions, prohibitionist Steppe environment Gramineae Grass Occurs in a broad assortment of environments Chiefly grassland steppe ( above treeline ) Loss on Ignition Organic content of sample Charcoal Record of past fire events Magnetic Susceptibility Geology, dirt procedures, deposit tracts, pollution, biological conditions ( Thomas and Goudie, 2000 ) Erosion rates and beginning of deposits Table 3: Summary of Proxies measured and how they can be used for palaeoenvironmental Reconstruction. 5.2. ) Zone 4: ( 635.75cm-500cm ) 22,500 Cal yr BP-20,000 Cal year BP ( approx ) At the beginning of this period Artemisia concentrations experience a big addition and disconnected lessening which is so followed by a steady overall addition to the terminal of this period. This steady overall addition is besides apparent from the Poaceae concentrations. However, the Pinus concentrations, which continually fluctuate during this period, illustrate an overall lessening. The Quercus concentrations fluctuate but remain at a relatively low degree throughout this period. These pollen concentrations suggest that the treeline was sing a progressive diminution in height during this period, leting an increased growing in highland grasses above the treeline. This causes increased Artemisia and Poaceae concentration which, in bend, would show that the catchment country was sing ice chest temperatures than antecedently. Yu et al. , ( 2003 ) survey utilizing a digest of lake records across China illustrated that cold, wet conditions were experienced in western China, before the LGM, produced by a lessening in vaporization due to a low temperature on land and an addition in precipitation. Towards the terminal of the zone the Pinus concentrations experience a rapid lessening to much lower values than old. The degrees of wood coal besides lessening. At this point the Poaceae and Artimisia concentrations demonstrate a rapid addition. This suggests that the treeline retreated to even lower heights within the catchment country, where it was sing even colder conditions than earlier and increased precipitation. During this clip Yan et al. , ( 2007 ) illustrated glacial-induced downward migrations of alpine species ( Pinus ) in cardinal and west of Yunnan Province. The magnetic susceptibleness signal demonstrates multiple fluctuations throughout this period. However, more specifically, it is apparent that the signal high spots a autumn in the mineral magnetic belongingss of the deposit at the terminal of this period. This lessening in the mineral magnetic signal indicates a alteration in the rates of deposit, perchance due to reduced rates of dirt eroding within the catchment. 5.3. ) Zone 3: ( 500cm-360cm ) 20,000 Cal year BP -18,000 Cal year BP ( approx ) All pollen concentrations fluctuate greatly during this period showing the environmental volatility that was being experienced within the catchment. The Pinus pollen diagram demonstrates that several periods of rapid reduced concentrations take topographic point, in between several periods of rapid increased concentrations. This suggests that during this period of environmental volatility the treeline height was continually fluctuating as a consequence of a series of cold stages within the catchment. These continual fluctuations in treeline height are besides apparent from the Artemisia and Poaceae concentrations. As the Pinus concentrations quickly decrease due to a decrease in treeline height and hence tree screen, the Artemisia and Poaceae concentrations quickly increase, due to an expansion of grassland countries situated above the treeline. Therefore, it is clear that this period represents an unstable clime which was continually switching between cold and warm stages. Throughout this period there is a continued fluctuation in the magnetic susceptibleness signal. However, the fluctuations occur at lower values than antecedently seen in zone 4. It is apparent that at the terminal of this zone there is a sudden important autumn in the magnetic susceptibleness signal. It appears that this lessening may be associated with the Last Glacial Maximum ( LGM ) . The timing of the LGM in China is problematic. However many writers place the LGM at 18,000 BP. Equally good as the autumn in the magnetic susceptibleness signal, it is evident from the pollen diagrams that at this clip there are immediate big lessenings in Artemisia and Poaceae concentrations and, after a lag period, big additions in Pinus and Quercus concentrations. This big addition in tree pollen within the catchment demonstrates that the treeline increased in height as a consequence of clime betterment leting a short lived enlargement of forest countries. Walker ( 1986 ) explains that after the LGM, the flora began to react really shortly after or every bit shortly as deglaciation left surfaces available. 5.4. ) Zone 2: ( 360cm-210 ) 18,000 Cal yr BP-13,700 Cal year BP ( approx ) At the beginning of this period the treeline was at its topmost bound, about 18,000BP. However, after 18,000BP terrible diebacks of treeline occur, this is apparent when the concentrations of Pinus and Quercus all of a sudden experience a important lessening. The Er Yuan lake dataset from Yunnan provides grounds to propose that average one-year temperature, at about 18,000-17,000 BP, may hold been 4’C below current temps ( Walker,1986 ) . The cold conditions experienced at Er Yuan may hold besides been experienced at Wuxu-hai which would explicate the terrible dieback of the treeline. From this point onwards the concentrations of Pinus and Quercus fluctuate until about 11,500 BP. Poacea concentrations remain between 0 and 20 ( grains/gram ) but besides fluctuate until about 11,500. A lake nucleus dataset from Xi Hu, Yunnan, highlighted a period between 15,000-10,500 BP which demonstrated a fluctuating clime with periods of intense seasonality ( Shaomeng et al 1986 ) . The fluc tuations in all pollen concentrations evident in the nucleus may so correlate to this period of intense seasonality experienced at Xi Hu. However, a high declaration spelethem record from two caves in sou’-west Yunnan demonstrate that the Indian Monsoon varied significantly during the period of last deglaciation, resembling other East Asiatic monsoon records, such as those from Hulu and Dongge Caves ( Cai et al. , 2006 ) . Therefore, the fluctuations in all pollen concentrations evident in the nucleus during this period could be related to the fluctuations in Monsoonal strength. Artemisia concentrations experience a important extremum at about 15,600 BP. This extremum may be attributed to the same cold-semi humid conditions which were experienced at Xi Hu between 17,000-15,000 BP ( Shaomeng et al 1986 ) . The Artimisia concentration so diminish where they excessively continue to fluctuate until about 11,500 BP. These fluctuations highlight a period after the LGM but before 11,500 BP during which short lived but complex vegetal alterations were taking topographic point. Walker ( 1986 ) highlights a similar fluctuation period within the Er Yuan lake dataset, between 14,000-10,500 BP, and states that this was the most vegetationally complex period. However, these fluctuations have no antagonistic portion in the Kunming lake dataset exemplifying the complexness of local clime alterations in Yunnan. Directly after the LGM the magnetic susceptibleness signal increases back to similar values that were present during zone 4. A strong extremum in the magnetic susceptibleness signal is apparent within this zone, about 16,700 BP. This may bespeak a alteration in deposit such as an inflow of tephra into the catchment country or Aeolian dust from desert parts in the North. However, this strong extremum in the magnetic susceptibleness signal is matched with reduced degrees of Pinus and Quercus concentrations which may bespeak that the environment within the catchment became unstable, impacting tree growing. 5.5. ) Zone 1: ( 360cm-0cm ) 13,700 Cal yr BP-Present ( approx ) This zone demonstrates a important extremum in wood coal concentrations at a deepness of 144cm, about 11,000BP. This addition is likely to stand for a big fire event within or around the catchment country. At the same clip there is a lessening in Quercus, Artimisia and Poaceae concentrations which imply that these countries within the catchment were affected by the fire. Around this clip Xi Hu experienced multiple vegetal and climatic events which were attributed to the Pleistocene-Holocene passage ( Shaomeng et al 1986 ) . However, this appears to hold no resemblance in Wuxu-hai, perchance due to the effects of the fire event. The Quercus, Artimisia and Poaceae concentrations so continue to worsen until 120cm, about 10,300, when Artimisia and Poaceae concentrations within the catchment addition. The pollen diagrams besides indicate that, at about 9,500 BP, the flora within the catchment begins to make a period of comparative stableness. No more rapid fluctuations in flora screen occ ur. The Xi Hu dataset besides illustrates the fact that after 10,500 there is no grounds of climatic alteration ( Shaomeng et al 1986 ) . Vegetation alteration after this period is largely of the order of accommodations within units. At a deepness of 100cm, about 9600 BP, the pollen diagrams demonstrate a gradual addition in concentrations of all pollen types. Menghai, Er Yuan and Kunming lake datasets attribute this addition, by about 10,000 BP, to the clime nearing modern values ( Walker, 1986 ) . At a deepness of 50cm, about 7,400BP Artemisia and Quercus concentrations demonstrate a steady lessening whereas Pinus and Poaceae concentrations remain stable. These comparatively stable concentrations demonstrate a displacement towards a new balance, closely similar to that of today and highlight the terminal of the environmental volatility which was apparent in the old zones. The Er Yuan and Kunming dataset besides indicate that by 10,500-7500 average one-year temperature and rainfall had reached degrees similar to today ( Walker, 1986 ) . The entire organic C concentration within this period indicates a important addition at a deepness of 50cm, about 7,500 BP, bespeaking a rapid inflow of organic affair into the lake at this clip. 6. ) Decision Having described climatic alterations at Wuxu-hai catchment which history for the proxy accommodations it is apparent that the period between about 22,500 BP – nowadays, is by and large dividable into, a clip before 13,500 BP when the clime form was complex, through a move towards progressively simplicity taking to a new stableness. However, it is indispensable to understand that this is a simplification of the many complex alterations that were taking topographic point throughout this period. Comparisons with other local and regional datasets have highlighted the fact that the paleoenvironmental history at Wuxu-hai has several comparings with the Er Yuan and Xi Hu lake datasets. However, the Kunming dataset comparings are non as clear. As Xiwen and Walker ( 1986 ) explain, there is a great assortment of local climes bring forthing vegetal differences, sometimes even on opposite sides of the same vale. How to cite A Palaeo Environmental Assessment Of Sediments, Essay examples

How advertising affect children obesity free essay sample

The impact of food advertisement on children’s health and eating behavior is a crucial interest, because of the rapid increase of obesity in children noticed in England, United States and many countries around the world (Reilly J et al, 1999). In addition to that, according to the international obesity task force report that nearly 20% of children (school-age) in Europe are suffering from obesity, Obesity overweight are defined as having an extensive fat accumulation and according to the world health organization obesity is defined also as body mass index greater than or equal to 25 and 30 kg\m, in other words overweight and obese happen when calories intake is greater than the number of calories burned during activity and basic metabolic processes. This essay will examine the association between advertising and children obesity with highlighting the effect of the epidemic in the following way the first part will examine the influence of advertising on children in different aspects, and setting out recent data on the association between advertising and children obesity, the second part covers the risk of obesity in term of physical and mental health than the third part examine the different environment where the children’s are targeted and the last part include a recommendation and strategies for an effective prevention and management for the epidemic. A wide range of researches show that food advertising directed for children affect their food choice (Robinson, 2007) and children’s exposure to advertising has increased dramatically over the past years (Ekstrom, 2007). While marketing activities are more used to target tweens and teens, a considerable amount is spent every year by companies to advertise their unhealthy food, the major part was on TV advertisement, for example UK has spent 743 million on food and drinks advertising in 2003 and some data show that this number is increasing (ofcom, 2004). Television is still the most used for children’s aged between 2-13 years old and the advertisements display are still powerfully influencing (Story , 2004) in the way that 2 to 11 years old TV viewers are exposed to about 5500 food publicity yearly in the United States, in other words, 11. 5 minutes per day (Desrochers, 2008), a fact that challenge parents’ roles. According to the U. S. Department of Health and Human Services, it has been argued that advertising for really healthy foods like vegetables and fruits, known as â€Å"Go† products in the USA, are absolutely invisible. As expected most of foods advertised are considerably unhealthy which is high in sugar, salt and fat and low in essential mineral and vitamins. Although an empirical study shows that food advertised on TV conduct to a bad food choices (Taveras et al, 2006) and that proven overweight and obese children have a high recalling rates of the food advertised than children with normal weight (Halford, 2008). Many of advertisers claim that in order to improve the effect of advertising appeals for children like the case of celebrities and cartoons characters are substantial to get children’s view of products advertised. An analysis presenting a virtually version of advertising which one with and one without a celebrity character, demonstrates that products presented with popular character attract more children’s (Atkin Block, 1983; Ross et al, 1984). In addition, a study analysing parents and children in supermarket shows that children were influenced by premium offers (Atkin, 1978), an effective way of business marketing. Furthermore many substantial research demonstrates a relation between the duration of TV viewing and classes of obesity and overweight for children and adolescents (Anderson, Crespo, Bartlett, Cheskin, Pratt, 1998). However, a divided studies ignore any association between viewing TV to obesity (Kaur, Choi, Mayo, and Harris, 2003) leaded to prospective studies which was resulting after three year following that children’s or adolescent who watched TV more than two hours a day were twice probably occur overweight during the process of the study (Francis, Lee, Birch, 2003; Proctor et al. , 2003). These evidences confirm that excessive TV viewing leads to gain weight also it can affect on food choice and eating behavior. Overall, obesity rate in the U.S and many other European countries has risen to a worrying rate, many questions persist about the nature and the consequences of this epidemic. Children obesity may not result in known clinical indication until later in life, the physical and emotional effect coordinate often in children lives. A wide body of research showed that obese children and youth are stigmatized producing an opposite emotional consequences, for example low self-esteem, negative body image and depressive feelings (Schwartz and Puhl, 2003; Strauss and Pollack, 2003). However, the results of the studies on the emotional side of obese children are complex to summarize due to the variation of the study subjects including the differences between studies for example (age, gender, status, and obesity level) in spit of, many general statements can be made (Strauss and Pollack, 2003). In term of health Obesity is related with many chronic diseases and it increase risk of diabetes, cancer, cardio vascular problems and a lower life expectancy (James W, Jackson-Leach R, Mhurchu C, 2004). It has been found that obesity could be defined as disorders that affect multiple organ system. These disorders contain hypertension, dyslipidemia, glucose intolerance, impaired balance and orthopedic problems and some of this symptoms cause clinical condition in obese children and some do not (Dietz et al, 2003), a statistic in 2000 shows that 400,000 deaths were ascribe to unhealthy diet and physical inactivity in United States (Mokdad et al, 2004), whereas in 1990 it was estimated by 300,000 due to the same reasons it has been seen an increase of one-third (Mcginnis, 1993). In other words these factors represent the second major cause of death in America and its predicted to surpass tobacco as the first cause of deaths in the future (Mokdad et al, 2004). In addition, it has been argued that obesity involves immediate and long-term consequences (Finkelstein et al. , 2004). The United States spent about 98 to 129 billion on medical expenditures yearly financed by Medicaid and Medicare. Thus, this statement introduces obesity in view of a major aspect of health-care costs (Mokdad et al, 2004). In other hand, research psychologists have made a comprehensive limitation of youth children’s comprehension of advertised messages where there is many areas to investigate in, most researches on advertising to children include studies of television, however, in the interactive media field, advertising and entertainment have made a new unique way, for example advertising on children’s websites where it include games, cartoons, puzzles and activities that promote for the product related called â€Å"branded environments†; a key point of marketing in the new media environment that explain advertising strategies have become more obtrusive. Children are not targeted only in the home, as advertisers and sellers have found a new area in way all children can be reached which is the school classroom, a unique environment and due to the serious economic challenges that schools face, advertiser are progressively offering resources and founds in order to access to school children as audience for their products and commercials messages (of com, 2004) The issue of commercialization in school environment has already attracted some public attention and many citizen have already formed groups in different location. Therefore, effectively, they have declined the forms of commercialization in the educational environment with showing so far the impact of these practices on children’s. (of com, 2004) A variety of studies in the last decade have investigated the several effects of advertising, physical and mentally and increasing attention of the implication on children’s health, it is time now to think about how to reduce children obesity. As It have been mentioned early that there is a strong relation between TV viewing and child obesity, in a linked study, more than 60% of obese children could be related to excess TV viewing time (Gortmaker et al, 1990), The total pressure of ads on children’s diet is probably to be growing. In 2000 more than 75% of the commercialization budget for food and drink in Europe were used on TV advertising; it seems to be an effective measure to limit the exposure of children to ads (Lobstein, 2005). Therefore, a recent research demonstrated that a ban of fast food advertising on TV would decline the rate of overweight children aged 3 to 11 year in USA by 18% (Chou et al, 2008). Then, reducing ads of energy-dense foods on TV seems to have an even greater effect, whereas a recent study claims that if food commercial on TV were banned it will result on significant reductions of children obesity (Saffer H, Chaloupka F, 2000). It might be true that marketing budgets could be reduced but instead of that advertisers and promoters used to transfer the same message by different media, for example, the internet which is the new media environment â€Å"advergaming† (Powell L, Szczypka G, Chaloupka F, 2007). For example, in the UK, 13% of total amount spent on food, drinks and fast food advertising was by Internet (European heart network, 2005). Overall, limiting or banding the advertising of high-calories foods are urgently needed and it appears to be an important element that lead to make healthier diets for children’s. Comprehensive studies should be provided in order to combat children obesity addressing to all the causes of obesity, including strategies to motivate children to be more physically active. In some countries such as the UK, Germany and Spain are trying to restrict the activities of advertising industry, for example, a responsible self-regulation and by demanding them to present social marketing technique to advertise healthier food. Other countries’ governments are focusing on limiting food ads in schools like the case of Finland, where some countries have already banned food ads to children on TV (European heart network, 2005). While there are many challenges for the national policies in obesity prevention and the key player are governments, international organizations, private and non-governmental organizations, each country need to drive policy changes by their governments and its important to know that while health services takes usually a large part of national budget (European heart network, 2005). A change at many levels and in different environments are significantly required, for example in the home environment as improving the nutrition quality of family dinners with encouraging children to be more active in term physically as well as increasing the time that they spent outside playing can make a change. (Jeffrey et al, 2005) also the school environment is really important and the role of school in introducing an active lifestyle module in which children learns about the benefits of the healthier life style and physical activity for life. In the national level such as organizations and policy changes, a comprehensive modification is needed in the way to progress towards reducing of obesity through policy and system changes, for example encouraging children to go school by walking or by bike, increase the number of industry who product and advertise a healthy balanced product, improve the access of fruits and vegetables for a low-income population (obesity is related also with poverty) and increase the ability to afford healthy food at schools, supermarkets and farmers markets. The efforts have already begun around the world and the unique and ultimate solutions are still far, (Jeffrey P. et al, 2005). the aim of obesity prevention programmes is to limit or stop the increase of obesity and reduce the new cases of this epidemic in a population, from a scientific viewpoint the most effective way to use in evaluating obesity prevention programmes are the change in the average of the body mass index or succession in obesity rate. However in practical terms the incidence is rarely happened the rates of the prevalence of obesity is hard to decline in the short term cause firstly  losing weight is not that easy and it cant be expected that large number of obese peoples sick to lose weight just to cease to not be classified as obese, secondly the social environment and social behavioural are reflected on the population weight , at present many countries have strategies an policy to deal with the problem of obesity and some countries still need to tackle obesity effectively such as Australia, Canada and United Kingdom. However Singapore is one of the country that has achieved a degree of success through a coordinated system of healthy life covering all the different groups in the population for example preschool children, schoolchildren, young and adult peoples and recent result of the fit programmes are promising and declining rates of obesity has been noticed among primary and secondary school. In conclusion there is an important growth of children obesity in European countries and many countries around the world and after the examination of the different aspects of obesity and the association between food advertising and obesity levels some research has been demonstrating that the exposure to TV ads or network games could increase the chances of obesity and it might result in many consequence in term of physical and mental health, physical activity and healthy diet seems to be important to prevent the epidemic but a necessary significant study must set in place to fight the increase and seriously measures should be taken as a matter of urgency.